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f you use social media, I’d put money on the idea that you’ve seen influencer marketing in action at some point, in some form.
The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product.
But don’t let that fool you – the playing field is diverse and impressively creative.
Which is part of what makes influencer marketing campaigns so fun. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try.
No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. For example, you can give the influencer your product or service for free, pay them a flat rate for each post, or create a model that pays (or otherwise rewards) them for meeting certain goals
.If you go the affiliate marketing route, you can pay the influencer commission as a percentage of the sales they bring in.
In this article, I’ll be focusing on the common types of influencer marketing campaigns in terms of their content. We’ll also look at some real-life examples from brands that do it right.
I’ll cover six types of influencer marketing campaigns:
- Sponsored content
- Reviews
- Competitions and giveaways
- Product and content collaborations
- Long-term ambassadors
- ‘Takeovers’ on your platforms